We explored ways to revitalize Seattle magazine, focusing on the influencers in art, fashion, technology, and food who shape this city and extend their influence nationwide. Seattle magazine's new tagline: Start Here. Go Everywhere.

My approach for this brand was to honor its legacy while ensuring the new refresh remains adaptable and progressive over time.

I revamped this esteemed publication to enhance its content presentation, focusing on the caliber of contributors and strategically positioning the aesthetics of our new refresh.

As a united team, we carefully curated topics that showcased our city's influence and impact on communities, emphasizing the historical significance and emerging trends within the city’s industries and innovations.

I contemplated the origins and essence of the magazine, considering its evolution over time and desired tone. Our reflection extended beyond content and design, encompassing the collaborative nature of our work at Seattle magazine.

Our refresh also took into account our current audience and their interests. Recognizing the loyalty of our subscribers informs us on how to retain their support.

In addition to our existing readership, I researched opportunities to attract new subscribers by exploring the individuals and communities that have a significant impact on our city.

I aimed to refocus and highlight the diversity within Seattle's community, giving central attention to those who are driving change and making significant contributions in our city.

While the topics covered in the magazine are diverse, we ensured that the language of our content aligns with the new brand. Collaborating with editors, art directors, and advertisers, I refined our voice to be both bold and fresh.

To maintain consistency in our new voice, we fostered a collaborative working environment, encouraging ideas from each team member and the communities we serve.

The redesign of the magazine captures the multitude of influences and innovations that Seattle has brought forth and continues to offer. Its positioning evokes a sense of fun, allure, and a cool attitude.

I provided direction for visual guidelines to ensure that the images align with our new look. It was important to evoke a variety of scales and ensure that the images are sharp and vibrant, bringing a sense of vitality to the pages.

The new logo is accompanied by a versatile and scalable family that seamlessly integrates other affiliated publications under the Seattle magazine umbrella.

To capture the diverse essence of Seattle, we selected a brand color palette that is expansive and versatile, capable of representing the various seasons and moods reflected in our publication.

Through studying old Seattle magazines, I found inspiration to push boundaries and remind the city of its progress. By including past articles, we maintain perspective and celebrate our journey.

I took on the role of art directing new content, including the addition of fashion editorials to cater to our stylish community.

To ensure a fresh and contemporary look for our new magazine, I collaborated with our sales team to provide advertisers with innovative and vibrant ad designs.

An example the past Seattle magazine to the new look and feel.